A sapphire is said to bring serenity and purity to the wearer. Wear a pink sapphire pendant for serenity and purity with a splash of fun and irreverence. Sapphire has always been associated with the sacred and divine. A sapphire pendant is said to bring serenity and purity to the wearer. An amethyst pendant is said to bring spirituality, tranquility and peace to the wearer. It is even said to help one succeed in business.